A World With Better Product Design

Priya Vakil - Founder - ThinkPhi

Priya Vakil speaks to us about how making well designed multi-utility green innovations is the key to changing the consumers mindset.
Priya Vakil speaks to us about how making well designed multi-utility green innovations can help you take your product from being a Nice-To-Have to a Must-Have.

Introduction

  • (01:03) – What is ThinkPhi trying to accomplish?
  • (03:14) – What approach did you take to capitalize on your innovation?

In-Focus

  • (4:09) What is Mahindra Electric’s business model and what is the approach that it is adopting right now?
  • (04:44) – How do you position as a product such as yours in a marketplace?
  • (07:53) – What inspiration can we take from Singapore towards sustainable development?
  • (10:21) – How are consumers in Singapore motivated differently than in India?
  • (11:55) – What should encourage small and medium scale builders to adopt green architecture?
  • (14:16) – Are Indian consumers ready to truly adapt to Smart City Technology?
  • (16:16) – Does the lack of city planning become the biggest roadblock to building Smart Cities?

In-Short

  • (17:41) – Which policy of the government has benefitted your business in any way?
  • (20:06) – What advice would you share with the policymakers of our country?
  • (20:51) – What is one myth about sustainable development that you can debunk for us?
  • (21:52) – Advice for Entrepreneurs in the Renewable Energy Space
In the Solar Industry, we only tend to think about performance and ROI, but I think it’s a lot about going back and really listening to what the customer wants and what is it that they’re looking for.
The Solar Industry needs to start focusing on consumer experience and design, besides performance. How often do you take someone to your rooftop to show them your solar panel array?